The playbook

Double extortion

Steal the data first, encrypt second, and charge for both: one price to decrypt, another not to publish. Increasingly the theft alone, with no encryption at all, because publication is the half that forces payment.

Why it matters to you

Backups answer encryption and answer nothing about publication. If the data left, the incident is a disclosure question from the first hour rather than a recovery one.

Where we meet it

The countdown and the sample appear on the leak site before most victims have finished scoping the incident, and what gets published is often narrower than what was claimed.

Where this term stops being vocabulary

Dragnet is where you watch it happen to you

Knowing the word is the cheap half. The platform is the half where the term arrives attached to your domain, with a timestamp and the source it came from.