The trade

Access listing

The IAB's ad format: industry, country, revenue, access level and price. Everything except the victim's name, which is disclosed to serious buyers in private.

Why it matters to you

"Bank, $500M revenue, AD admin" narrows to very few companies. Fluency in reading listings is how analysts spot their employer without the name.

Where we meet it

The anonymity is thinner than the brokers think. Sector, country, revenue band, employee count and access level, taken together, usually narrow to single digits, which is why we let you watch the shape of a listing rather than a company name.

Where this term stops being vocabulary

Dragnet is where you watch it happen to you

Knowing the word is the cheap half. The platform is the half where the term arrives attached to your domain, with a timestamp and the source it came from.